For Floragard , a German - based substrate manufacturer with over 100 years of expertise , the meter has descend to re - enter North America with renew focus , processed product , and a commitment to serving growers who take consistency , quality , and innovation .
Floragard ’s expert specifications are tailor-make to meet the mellow standards of professional glasshouse operations . Key characteristic across their substrate merchandise include pH stableness ( around 5.6 ) , ranking H2O ingestion and retention , balanced NPK dressing and trace elements , slow - release nitrogen for sustained outgrowth , customized potting sizing , and flexibility .
These timbre are come across with growers who are becoming more recognise about substrate operation , particularly as environmental factors become more explosive .
" Floragard is not just selling soil . We ’re declare oneself a foundation for cultivator to ramp up consistent , high - quality crop , " Arsen Begovic , Sales Manager for North America , states .
" The U.S. market place is vast and incredibly promising , " he continues . " We ab initio entered in 2019 through a partnership , but the COVID-19 pandemic hit concisely after , which disrupt transatlantic shipments and essentially paused our performance here . "
However , that blow only strengthened Floragard ’s resolve .
A strategic comebackTwo years ago , Floragard made the strategic determination to reestablish its footprint in North America , and they brought in Arsen to spearhead the effort . Since then , the society has steady built a dispersion web with three partners on the East Coast and one on the West Coast .
" We ’re already on the ground from seacoast to glide , " he notes . " The next step is to continue get our statistical distribution and get under one’s skin the word out to greenhouse growers about what localise Floragard asunder . "
The company has few distributors on the East Coast ( 3 ) and one on the West Coast , and Arsen is surefooted in their market positioning and eager to engage with more partners .
Premium substrates with European craftsmanshipTwo of the products Floragard is introducing for U.S. greenhouse growers include Premium Plug & Germination ( PG ) and Premium All Purpose ( AP ) .
Designed for the propagation of vegetables and ornamental , PG features a superfine structure , gamy pore mass , and fantabulous melodic line capacity . Its cautiously balanced nutrient visibility , including N - atomic number 7 ( 140 mg / l ) , phosphate ( 80 mg / l ) , and K ( 190 mg / l ) , endure other - stage plant life development . It also includes wetting agents for improved water dispersion and uptake .
With a slimly coarser texture , AP is idealistic for universal potting of ornamentals , herbs , and other industrial plant coinage . It extradite higher initial nutritious content , N - nitrogen ( 210 mg / l ) , phosphate ( 120 mg / l ) , potassium ( 260 mg / l ) , and is structured to retain wet while ensuring proper aeration , which is primal in varying U.S. climates .
Both products are establish on Baltic white peat , known for its superior morphologic constancy and air capacity . " We ’re offer premix that combine the best of custom and technology , " Arsen says . " Our substratum are enriched with a blending of immediate and slow - release fertiliser , sew to perform consistently under a wide range of glasshouse conditions . "
An evolving conversation around peat sourcesIn recent year , the growing metier industry has seen a shift in how peat sources are perceived and selected .
" There have been noticeable modification in the availability and characteristic of Canadian peat moss over the past 5–7 years , " Arsen say . " Factors such as evolving mood patterns , limited growing of newfangled bogs , and growing need from aquacultural markets have all diddle a role . "
As Canadian producer navigate regulatory and environmental challenge , pastime in alternative peat sources has increased . Floragard ’s Baltic peat - based mixes , for instance , are gaining care for their consistency and value within the European Union market .
flourish togetherFloragard is actively seeking new distribution married person and grower feedback to further set and optimize their offerings . The company ’s approach stress flexibility and collaboration .
" allow ’s speak about your needs , " Arsen encourages . " We ’re not just dropping off palette and walk forth . We want to understand your growing weather , your plant requirements , and bring home the bacon mixes that help your surgical process thrive . "
For more data : FloragardArsen BegovicT : +49 151 27 65 28 81E:[email protected]professional.floragard.de
© FloralDaily.com/Tinneke Hattingh
