After several years of breeding and selecting , Colombian breeding troupe Icon Selections put their first commercial chrysanthemum change on the market place in 2018 . Since the introduction , the interest in their robust and various chrysanthemum assortment increased steadily and last twelvemonth , they also jeopardize into roses and their first rise miscellany on the market in 2019 . They are expanding their assortment and grower ’s base speedily and quick to grow further . Therefore , they decided to add a Modern member to the team , namely Guillermo Mahecha . In November 2020 , he was appointed Commercial Director and is responsible for the sales and selling .

F.l.t.r . : Mark van Oijen ( breeder ) , Luis Felipe Jaramillo ( Technical Director ) , and Guillermo Mahecha ( Commercial Director ) .

Young fellowship - 100 % of breeding in RionegroIcon Selections is a comparatively young society as it started six old age ago . unequaled about the society is that they breed and trial all their Chrysanthemum varieties in Rionegro , where the majority of the Colombian chrysanthemums are grown . And over the years , they are notice that this coming is bearing fruit . " When breeding a flora in its autochthonic mood and trialing in the Colombian soil , it is used to the Colombian climate , which brings several inherited advantages , "   says Mahecha .

various colors and “ damage and diseases proof ” varietiesAt Icon Selections , the first commercial variety - a pink spray named Sweet Dreams , was put on the market in 2018 , the mixture quickly boom afterwards . Currently , it consist of more than 50 commercial varieties in all form of color , shapes and diam . " We have flock of exceptional colours , for deterrent example vintage colors which are very democratic at the moment . " However , the focus goes further than colours shapes and textures . We also focus heavily on the quality of the foliage and stems , making them “ wrong and diseases proof . ” Our varieties are very suitable for transport via sea container , a manner of shipping that gained more interest over the last old age . "

Also into pink wine breedingBesides the breeding of chrysanthemums , Icon Selections also ventured into survival of the fittest of roses with partner Select Breeding in The Netherlands and commercialized their first variety - Clementina - and put it on the food market in 2019 . " The roses are being value and selected in our greenhouse in Flores El Tandil , in the Sabana Bogota area at 2600 thou EL . presently , we have commercialise 5 miscellany and we will tote up more miscellany in the future . "

For more data : Icon Selections S.A.S.Guillermo MahechaEmail:[email   protected]T : +57 300 871 2378www.icon-selections.com

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