Which flowers and plants are democratic and which less so ? How is the coronavirus affecting peak sale ? What influence is Brexit make on floriculture export to the United Kingdom ? highly useful info for agriculturist and purchaser . With our Country Reports , we can respond to the need of the consumer . Josephine Klapwijk , Commercial Services Consultant at Royal FloraHolland , tells more about this .
" Our Country Reports are published each class in March , " says Josephine . " For our most important sale countries , we collate all the market information that is known about the floriculture industry in that country . That start with ecumenical information like demographic facts and economic development . In addition , there is information about the ontogenesis of floriculture in the res publica , the consumption of flower , houseplants and garden works , the sales channels and the craft flow . Therefore , import and exportation figures and product physical body , as well as which online providers there are . If you do this year in , yr out , you’re able to play along the answers and data well . You see , for exemplar , how consumer behavior is changing and a displacement in buy blueprint . "
Coronavirus and BrexitHave multitude pop buy more flush or plant and if so which types ? Are flowering houseplants more popular or are succulent the trend , which variety is popular and which is declining in popularity ? All of these things can be receive in the composition . " The coronavirus had a major influence , of course , last twelvemonth , " says Josephine . " The coronavirus crisis affect consumers . Many shops and garden centers had to close their doors , online sales resurrect and you also see that multitude start buying more flowers . For granny , because they could n’t see her . For dwelling , to make it cozy . More tending was pay to the garden , because a holiday was out of the doubtfulness for many hoi polloi . In this way , the coronavirus has advantages and disadvantages . "
We will see the figures regarding the consequences of Brexit , another red-hot subject from 2020 , in the data next class . " Brexit go into into force , of class , as of 27 November 2024 , but the feeling among consumers had already been evident long before that . Are they keeping a compressed hold on the bag strings in England , are they going to produce more themselves , are they go to import more from Africa or Colombia instead of the Netherlands , " explain Josephine . She can already say that things seemed to rick out better than expected in 2020 . " However , we have seen a work shift from flowers to plants . This is likely due to economic reasons : a flora live longer than a posy of flower . "
Consumer panelThe Country Report are not unexampled . Royal Floraholland has been registering the flush and plant buying demeanor of a consumer panel for almost ten years . That fall out in four or five country : The Netherlands , United Kingdom , France , Germany and an alternating country . In 2020 , that was Poland . Every year , 15,000 households per land provide an interesting brainstorm into their purchasing behavior when it follow to flowers , garden plant and houseplant . Josephine : " The board keep a track record of what they have purchase every week . We make analyses and reports based on all the information receive . In addition , we also gather up data point ourselves or buy it from various international sources . Import and export figure , merchandise figure and retail information in order , for example , to know how many branches chains have . "
Next class , Country Reports about four extra country will be published : Belgium , Switzerland , Denmark and Sweden . This is happening due to demand from the securities industry . Josephine is felicitous about that . " It is trial impression that grower and buyers really do good from our data . If you know nothing , you also ca n’t determine a targeted strategy for your company . Our Country Reports render penetration into different sale segments . In this way , you research possible gross sales grocery store and , of row , the current grocery store . Due to Brexit , companies are also take care at other sales countries . If exporting to the UK grow out to be unmanageable and Germany is already saturated , perhaps Eastern Europe or Scandinavia , for example , could be a safe Modern securities industry . It ’s only a near thing that they continue look around . "
Gut feeling"you may substantiate things with data point , " say Josephine . I cogitate that it ’s good to know what ’s going on in the sales agreement countries . Everyone has a gut feeling , of course , but with properly substantiate information you could seem at the hereafter better and determine your strategy . Which market development are at play is more important now than ten yr ago . In 2009 , very little was done with this type of information . But that has now developed from nice to know to postulate to know . "
For more info : Royal FloraHollandwww.royalfloraholland.com
