In a conversation with Gianfranco de Leo , area manager for Southern Europe at Schoneveld Breeding one word stands out : dedication . Every employee and work process at Schoneveld Breeding operates with full allegiance . " We are highly focused on the agriculturalist . Our goal is to rescue top - quality source every month of the year , and you’re able to only achieve that if you ’re full dedicated to your customers . "
It ’s no surprise that ' allegiance ' is one of Schoneveld Breeding ’s core values . Gianfranco explains , " Growers get it on that we offer a ware for every climate , year - round . Every pot size , every flower size of it , as a agriculturist you could always rely on us . And they do – finding the right series throughout the year to meet their needs . "
Innovation"In addition to our dedication , we ’re know for our innovations , " Gianfranco continues . " When we put in a new product , it ’s always better than what ’s already on the food market . In my persuasion , you ca n’t introduce without dedication . So , it may have taken a while , but when raiser signaled the demand for a large - blossom Cyclamen for all seasons , we started developing fresh products . Today , we ’re gallant to offer a range that includes Leopardo , Mammoth NextGen , and Vintro , continue as long a growing season as potential . "
Super Serie FusionGianfranco cite the Super Serie Fusion Large as another example . " We surpass in genetic research , which is why we were the first to wreak a two - tone boastfully - flowered Cyclamen to market . At the same time , we amend what ’s already there . That ’s why our Super Serie Fusion Midi is much more uniform than the existing product . cultivator are often surprised by what we can create , and for consumers , the wide range of pick in garden centers is appealing . "
" That ’s where Schoneveld Breeding makes a difference : by adding value to every link in the mountain chain . "
Add valueAccording to Gianfranco , the fosterage department is the marrow of the company . " That ’s where our mastership truly shines . to boot , we form product teams with various department for every product . These teams explore the best ways to make merchandise profitable for the full value concatenation . That ’s where Schoneveld Breeding form a difference : by adding time value to every connectedness in the range of mountains . "
The whole chainEvery link in the range has different penury . For a young flora grower , germination is critical , while for consumer , it ’s about enjoying a beautiful product . We address all these pauperism with our product . And we can do this because we conduct exhaustive testing . "
TrialsGianfranco elaborates , " When we create a new product , we always test it in different climates and conditions before launching . We invest to a great extent in these trials , imply many growers . We test in real - world preferences because every glasshouse is unique . These extensive trials make us more dependable . When we introduce a new product , we do n’t just claim it ’s sound – we know it is because we ’ve tested it in various surroundings . "
Heat - large-minded series"For instance , consider our heat - tolerant range : Super Serie Verano , Elegante , Allure , and Leopardo . We developed this range in response to grower need for heat - resistant varieties . We selected these serial under extreme heat conditions and then tested them with growers in warm climate , in substantial grocery store surround . This approaching ensures that we are offer top - quality products . It ’s a summons that takes around seven years , requiring significant dedication . But the final result is deserving it . "
" We not only aim to do right by the environment , but also to reduce the workload for agriculturist , help them expend less on their culture . "
SustainabilityAlong with commitment comes sustainability . Gianfranco explains , " I care to break this down into two role . On one helping hand , there ’s environmental impact . We improve genetic science so our products call for fewer chemical substance , are less sensitive to disease , and we make our processes as sustainable as potential . For case , we use a closed water system cycle in our greenhouses . But the other aspect is economic sustainability . " We not only aim to do right by the environment , but also to reduce the work load for agriculturalist , help them pass less on their cultivation . " It ’s always about finding the right counterbalance . "
Schoneveld ’s added valueGianfranco conclude confidently : " Schoneveld Breeding is the best choice in the market . We add economic value in many ways and are fully committed to improving the animation of growers . "
For more data : Schoneveld Breedingwww.schoneveld-breeding.com
© FloralDaily.com/Mirthe Walpot
