After 15 years of breeding in Christmas star and over 10 age of experience with their genetics on the European market place , Italian stock breeder Lazzeri entered North America in 2020 . Since the introduction , numbers increase , and several variety have even been awarded . Their collaboration with Syngenta ended this yr , " whom we thank for their piece of work , " tell Lazzeri ’s CEO Adriano Gobetti , and a new quislingism has begun with Vivero North America , with production in Mexico and headquarters in the US . Lazzeri delivers the genetic science , and Vivero the cuttings . " In addition , we are proud that Dr. Johannes Nebelmeier has rejoin the Lazzeri R&D team . " All in all , Lazzeri invested a lot over the last years , and it is bearing fruit . for see more about the poinsettia sphere in the US and the Christmas flower carrying out in different regions , Global Product Manager Andrea Lazzeri decide to make a stumble through the country .
Adriano Gobetti .
The US poinsettia marketBefore presenting Lazzeri ’s ' poinsettia slip , ' first some drift and exploitation he noticed . When call in the growers , Lazzeri , for example , acknowledge that more and more more companies are trying to find fashion to become more sustainable . " They were not only interested in the characteristics of our varieties and how they can adjust to utmost climates , they were also interested in the production methods . There was a strong stress on sustainability everywhere . They , for example , examine to recycle as much water as possible , reduce the use of peat in substrates , use less plant life growth regulators ( PGR ’s ) , and work with lower temperatures to keep costs down . "
All in all , Lazzeri is pleased with what he has seen . " I ’m happy to see that our genetics are able-bodied to conform very well both to conditions of Florida and the Southern United States , where the clime is quite tropical – allow ’s not forget that was discovered in Mexico- and further north , where conditions are more similar to those we happen in Italy and Europe . "
Tim Kepner of Pure Beauty with Amarena Early Glitter and Angelica Cretu and Kathleen Cooper of Costa Farms . Both glasshouse are based in Florida .
However , there are more aspect that have offend their interest . " For example , Americans sleep together how to add economic value to the product and that they are bring care of the calibre of packaging and transport - a very important expression considering the long distances the production often has to locomote . Also , they carry off to charge higher prices than growers in Italy . "
in the end , another important style he noticed are the other sales . " It is something our Italian growers could see from . In Italy , poinsettias are offer from the Immaculate Conception onward , while overseas , they begin selling them as too soon as the beginning of November . This makes it possible to deliver a freshman merchandise , which can last longer from the customer and has lower product costs because less heating plant is needed in the nursery . "
The poinsettia stumble
Amy Morris of Millstadt Young Plants with Carmen red and Ivan Tchakarov of Metrolina with Superba New Glitter .
kick off in IllinoisThe enlistment took off on November 16 , 2022 , with Millstadt Young Plants in Illinois as the first stop . " We were welcomed by Amy and the entire Millstadt squad . They presented us the new red multifariousness , ' Aida , ' ' Carmen , ' ' Maestro , ' and ' 1605 , ' and shew the characteristics of ' Alaska ' and ' Superba New Glitter ' to several groups of brokers . In the days that followed , Lazzeri expire to Westfield ( Indiana ) , Springfield ( Tennessee ) , Mills River , and Huntersville ( North Carolina ) , where companies Heartland Growers , South Central Growers , Van Wingerden International , and Metrolina Greenhouse have the same red motley and the Superba family on trial .
Matt of Heartland Growers with Superba New Glitter and Josh Peterson Van Wingerden with Alpina .
In the warmth of FloridaThe " Poinsettia circuit " then moved to Miami , Florida , to take note how poinsettias are grown outdoors . " It was extraordinarily interesting to see that you’re able to make beautiful ' Stars ' in such conditions , " Lazzeri says . " There were temperatures of 40 ° C ( 104 ° F ) during the Clarence Shepard Day Jr. and 30 ° C ( 86 ° F ) at Nox , even in the fall . This can strike the production but both the reds like Gloria Red ( 1605 ) and other colours , such as ' Amarena Early Glitter , ' responded very well . " And he saw like results in Orlando , where the atmospheric condition conditions were a morsel milder but still very hot .
Deanna Felton of Sun Belt with Aida Red and Tom Costamagna of Young ’s Plant Farm with Gloria Red ( 1605 ) .
From Georgia to AlabamaAt Sun - Belt Greenhouses in Douglas , Georgia , there was an chance to observe a great - ordered series run . In summation to the red varieties , there were more variety on test , like ' Amarena Early Glitter ' and the Superba home , particularly ' New Glitter , ' ' Marble , ' ' Pink , ' and ' White , ' and in even larger quantity ' Alaska ' and ' Serena Red ' in pots of unlike sizes . " The general feedback has been very good here as well . " Last stop in the South at Young ’s Plant Farm in Auburn , Alabama , to see a poinsettia test of the same size .
Melissa Winchester of Mast Young Plants with Superba Poker and John Davies of Henry Mast Greenhouses with Maestro Red .
In the NorthAfter the November 24 breaking for the Thanksgiving vacation , the journey resume head north . The first stop was Mast Young plant life in Grand Rapids , Michigan . " Here , the Superba Poker serial and a mix of the Superba Poker serial stood out . " The advantage of this serial is that the varieties in this series have the same vegetal machine characteristic . "
A few miles away , they stopped at Henry Mast Greenhouses in Byron Center . " It was helpful to see how the Mexican flameleaf react a little differently in the North than in the South while still maintaining gamy responsiveness . Also , it was surprising to see , back in Illinois , at the next stop at Clesen Brothers in South Elgin , how the Superba kinsperson manages to execute in this part of the US . Especially ' Red , ' ' Pink , ' ' White , ' and ' New Glitter , ' grow from medium sizing to XXL . "
Dale Shimanek of Cleson Brothers with Superba Red and Ian of Dan Schantz Farm with Superba Poker .
In Pennsylvania , they visited Dan Schatz Farm in Zionsville , and Esbenshades Greenhouse , in Lititz . " Here , temperature were closer to what is usually regard ideal for poinsettia grow in Italy . "
Cindy Holmes at Lucas Greenhouse with Carmen Red and Kimberly Dewar with Aida Red , and Patricia Dewar with Gloria Red ( 1605 ) at Dewar Nurseries .
Also , Lazzeri attended a lot of open houses . Plenty of them are organize during that time of the year . Lucas Greenhouses , in Monroeville , New Jersey , for example , organized one where Joan Moris and her team deal the opportunity to present the intact Lazzeri genetic science .
Samantha of Plantpeddler with Superba jazz group and Mike Gooder and Andrea Lazzeri with Superba New Glitter .
Top Red VarietyThe last stop of the stumble was at Plantpeddler Wholesale in Cresco , Iowa , where Andrea Lazzeri visited the Plantpeddler Poinsettia Variety Day along with Dominic Neisser and Nico Read from Vivero Internacional Mexico . " Here , each yr , visitor are asked to vote , via a three - flag system for " Best Red Variety " and " Best Non - Red Variety " with a 3 , 2 , 1 point scoring . There were over 175 varieties from all the globe ’s major breeders on trial in 2022 , and among the " non - reds " Lazzeri ’s ' Superba New Glitter ' triumphed and wasranked first .
Nick Read and Dominik Neisser from Vivero Internacional Mexico and Andrea Lazzeri at Plantpeddler Poinsettia Variety Day .
Greg Grothe of Knox Horticulture with Aida Red .
For more selective information : LAZZERI SOCIETÀ Gnaeus Julius Agricola A R.LTel . : +39 0473 246246Email:[email protected]www.lazzeri - agricola.com
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