The Netherlands used to be a turgid roseate producing country , but over the years , the rose acreage decreased sharply and shifted to Kenya and Ethiopia . " Dutch roses still outperform the African pink wine on year orotund tone , but since proficiency in Africa are also raise , more is need and particularly in this ambitious times with the COVID-19 place " , say Dutch roses grower Remco van der Arend of Arend Roses . So , how to stay ahead , or even keep your head above urine as a Dutch rose agriculturist ? We had a talk with him and make up a visit to their greenhouse in Maasland , the Westland region .
Will Zuiderwijk with Remco van der Arend presenting their eight varieties . Will joined the sale team recently .
Arend Roses was established by Remco ’s beginner Nico van der Arend in 1976 , out of pure love for the roses . He nominate the baby’s room , that was based in the townsfolk of Monster , South Holland , " Rozenkwekerij van der Arend " . After four year , the company affect to Maasdijk , and now they grow roses on eleven hectares , distribute across two locations in the Municipality of Westland . Now , together with Richard van der Lans , Remco move the business .
Their largest crop ; Avalanche .
look at with COVID-19The COVID-19 office is affecting the intact floral diligence worldwide , also Arend rosiness . So , how are they dealing with it ? " country are changing quickly and therefore adaptivity is required for many businesses . Also we have to conform always to the changing situations . Fortunately , our employees are levelheaded and we make certain the workplace is secure . We decided to grow the craw in a cooler clime with lower light point - which is actually good for the lineament of the crop . Also , we seek to shift markets from the countries to which we are presently not allowed to export to to other buyers , in the Netherlands , for instance . The situation changes speedily , so adaptability is fundamental and I think we are managing it quite well at the consequence . "
The 11 ha greenhouse acreage is divided in 2 greenhouse , one of 8 ha and one of 3 ha . In he depict the 8 ha greenhouse that we visited .
Being a Dutch raiser in this competitive marketNot only now , with the COVID-19 crisis , but for several years , Arend Roses is looking for means to stay ahead of the competition and to ' survive ' as a Dutch Rose raiser .
Red Eagle grow in the greenhouse .
Over the years , the rose mart has become filled with imported roses , in the main coming from East Africa and South America . As not only the challenger , but also the quality increased , many Dutch cultivator start out of business - primarily because of increase cost and decreasing prices as more rosebush entered the securities industry . " As a Dutch grower , we used to outperform the foreign competition with our quality , but as they amend the character of their products , it is hard to compete . "
Over the year , Kenya have become the largest player regarding intensity that used to increase year after class . So , since the addition in volumes come from this African state , Richard and Remco are unendingly looking for ways to stand out .. " We always want to differentiate ourselves by our year - beat caliber , with a vase - spirit of around ten days in consistent volumes . Such supplying reliability is important nowadays " .
In the greenhouse ( Red Eagle , their 2nd large crop )
But that ’s not all . They used to focus on flushed and livid only , but in 2014 , they decided to expand their assortment , and with sole varieties only . " In this direction , we attempt to become a one - stop workshop regarding roses and offer our clients varieties they can differentiate themselves with as well . " Currently , they are grow 8 exclusive varieties , namely Avalanche+ ® , Red Eagle ® , Pink Avalanche+ , Prima Donna+ , Talea+ , Wow ! ® , Lovelace+ and Black Baccara ® .
Pink Avalanche+ ( third with child harvest ) , a mutant of Avalanche+ .
On top of that , they want to produce as organic as possible and presently 95 % of their harvest shelter measurements is organic . For several years now , they ’ve been work on it and accord to Remco , they have become quite good in it over the last 2 year . " It take a passel of metre to learn which organic product work for what kind of crop . We are still learning , but I am very pleased . " And Remco sees two advantages of maturate organically . " In the long term , costs will minify and we ’ve experienced that the crop is performing better . "
Black Baccara ® , one of their varieties for the corner market , together with Wow ! ® and Lovelace+ .
Also in polish techniques , Arend Roses is progressive . Earlier this year , they invested in a water disinfection installation based on ultrafiltration ( UF ) , namely Goalkeeper;click here for the clause that we ’ve published .
And they carry on empower in new technique as well as new variety . " We are always running trials , with new varieties and new proficiency . When a new variety passes our requirements , we will add them to our motley and rise them exclusively . "
And not to forget , certifications . " We endeavor to stay on top of it and endeavor to comply with all necessary certifications . "
Processing the harvest . After being graded automatically , the bunches are sleeved manually to have an extra manual timber check .
MarketingIn society to market all their efforts and put their varieties on the mapping , they lease Marketing Manager Annemieke van Loon 2 days ago and recently receive Will Zuiderwijk to their merchandising and sales agreement team . " I think we are now one of the precursor regarding marketing and brand sensing . "
For more informationArend RosesEmail:[email protected]www.arendroses.nl
© FloralDaily.com/Elita Vellekoop
