Italian horticulture strives to lift itself up and sends out signs of confidence in a possible sector recuperation . In September , despite problem concern to the Covid emergency brake , 30 % of companies showed a meaning improvement in performance ( with turnover rate up from 15 % to over 30 % ) . The contribution of companies claim to have reacted positively to the crisis is also up , with sign of good resilience and a desire to make a new scratch ( 53 % against 38 % in June ) .
Picture from the Flormart 2019 edition
This is the picture emerging from the second survey by Flormart Green City Report , the observatory on new trends in the sector launched by Fiera di Padova in June 2020 as part of the “ Data Monitor ” projection .
“ The sign from our lookout are positive for the sector ” , verify Luca Veronesi , chief operating officer of Padova Hall , owner of the Fiera di Padova brand creditworthy for developing the exposition centre . “ This 2nd survey continues the journey that will take us from the lockdown to December 1 , when the fleeceable community will finally be able to play again face - to - brass in the utmost safety at the Flormart City Forum where we will be presenting the third and final survey . This will give us exact and exhaustive indications on the evolution underway in the sector ” .
The Report ’s findingsThere is an increase in the percent of society declare that their performance is increasing slightly or strongly ( 30 % compare to 18 % in June ) . Expectations are stable or positive for 72 % , compared to 52 % in June .
The Covid-19 pandemic has understandably left its marker on the sector ( material or moderate for 85 % of the sample ) and the picture for the third quarter shows no apparent betterment with esteem to the old period . But the good newsworthiness is that the industry ’s reaction seems significantly better compare with the last one-quarter , with 53 % of operators claiming they have react well , compare to 38 % in June .
The study also hire origin of the latest trends and orientations among greenish provision chemical chain operator . What characteristics will urban light-green spaces have in the descend years ? At the top of the listing are communal gardens and allotments ( 36 % of answer ) , extensive green roof ( 35 % ) and unpaid garden and parks ( 33 % ) . The direction that seems to come forth is towards communal use of goods and services of green spaces . Among intervention in urban surface area , sweetening of the existing prevails ( 65 % of answers ) . Compared to June , in September there was , however , a slight tendency towards innovation , with an increased proclivity to create new expanse ( from 36 % to 42 % ) or dramatize new solutions .
As far as grocery segments are concerned , the most promising are related to the “ raw material ” and its uses : flora and purpose and care of unripe spaces ( stable or growing for 9 out of 10 operator ) . The machinery and recreational / summercater furniture sectors are , on the other hand , in dandy trouble , although the outlook is unchanging , rather than negative .
The issue of the survey were presented during the on-line Flormart OnLife Roadshow held on Tuesday 6 October . The webinar see the involution of a number of leading wheeler dealer in the Italian green provision chain of mountains who exchange view on “ Urban green blank space , carry on diachronic green areas and the lineament of cities ” . Taking part in the webinar were Luca Veronesi , Padova Hall CEO , Renato Ferretti ( Italian Order of Agronomists and Foresters , CONAF ) , president of Flormart ’s technical - scientific committee , Giorgio Strappazzon ( President of the Italian Association of Green Roofs and Walls , AIVEP ) , Maurizio Crasso ( Harpo Spa ) , Francesco Mati ( Mati 1909 ) , Novella B. Cappelletti ( Director Paysage ) and Antonio Maisto ( President of the Italian Association of Green Space Constructors , Assoverde ) .
With 167 participants , the sight gathers together the points of vista of sphere wheeler dealer , including producer , graphic designer , agronomists , administrators and academics . The Report document the operators ’ moods , gathers ideas and trends and measuring stick market outcomes and expectations , providing participants with fundamental penetration for effective conclusion making . Findings and datum depth psychology by GRS Research & Strategy .
The snapshot of the sector , based on the datum accumulate in the various surveys , will be preview at Flormart City Forum 2020 , a particular result dedicated to urban and excess - urban green spaces scheduled for December 1 at Fiera di Padova .
The survey can be download at this linkhttps://flormart.it/it-IT/flormart-green-city-report
For more information : Flormartflormart.it
