business concern - to - business ( B2B ) online flowered market Floranow has close a $ 3 million Series A round , co - led by Wamda and Global Ventures . The round include previous investor Dash Ventures , Jabbar Internet Group , as well as new investors Sirocco Holdings , Adamtech Ventures , Zuaiter Holding Capital , HB Investments and backer investor .
found in 2016 by Charif Mzayek , UAE - based Floranow connects horticulturists and provider from across the globe , including Colombia and Holland , directly to flower retailers through its on-line B2B market place .
This up-to-the-minute round of funding will be used to support Floranow ’s increment in Kuwait and further its expansion into the GCC , begin with Saudi Arabia . The company will also focus on optimising its proprietary market technology .
Through its platform , Floranow disintermediates the marketplace for horticultural green groceries and understate the variance in demand for florist , effectively get around multiple bed of a dearly-won , and at time , inefficient supply concatenation .
speak about the company ’s growth potential , founder Charif Mzayek suppose : " We are very excited to close up this daily round that will stand our efforts to build a global market link growers to emptor across the floral industry . We continue to expand our electronic web of partners from China to Colombia and Holland to Kenya , digitising and optimising supply chains and creating note value for all stakeholders involved . ”
" Charif is an industriousness veteran with deep knowledge of the sphere and through Floranow , he and his team have build a robust digital B2B provision chain and logistics infrastructure that is poise to reshape the flowered retail manufacture , " said Fadi Ghandour , Executive Chairman at Wamda .
Basil Moftah , General Partner at Global Ventures added : “ The B2B floral market has been overlooked for a while and is ripe for dislocation . Floranow is ideally position to achieve that through the extensive world-wide internet and political platform that Charif and the team have developed . We look forward to working closely with the squad to help Floranow in continue to grow , optimise and earn value in their bidding to inspire flowered retail . ”
Since its inception , Floranow has over 12,000 articles on its marketplace and has successfully impart hundreds of cultivator from around the cosmos , let in Colombia , China , Sri Lanka and Thailand .
The company had antecedently raised its first bout of funding from Jabbar Internet Group , Dash Ventures , and Wamda back in December 2017 .
For more information : Floranow+971 4 224 1037[email protected]floranow.com
