" Colombia is the secondly largest flower exporter worldwide . Floriculture is one of the most important beginning of formal work in the Colombian countryside , as well as an example of outside business deal logistics within our agrarian sphere . This section has been a primal catalyst in opening new external market while positioning Colombia as a quality and variety flower provider that cover good social and environmental pattern " , said Augusto Solano , chief operating officer of Asocolflores .
flower gardening continues to be one of the most important sources of formal study in the Colombian countryside . The sector generates over 200,000 direct and indirect formal Job per yr . Of the direct jobs , close to 60 % correspond to womanhood , and 50 % of them lessen under the category of mothers who are also oral sex of households . Added to the above , during the Valentine´s time of year more than 20,000 temporary Book of Job are beget , which also comply with all of the effectual requirements ; this show the great contribution and stability of the sector in matters of local utilisation .
The sector kick upstairs this season amongst the rural youth as a metre to become acquaint with the stability that the flower diligence offers in terms of employment , translate the importance of own social benefits such as the contributions to retirement and wellness , amongst others .
Much of the success of blossom exportation is infer from the logistics chain . Therefore , every year Asocolflores kicks off the so - call Petal Plan . For the coming Valentine´s season , logistics and transportation continue to be the number in which the flower growers solve to ensure merchandise availableness and handle orders from assorted area .
" To suffer the demands of the dissimilar markets during peculiar dates , the efficiency of the fat strand depends on the relationships between producers , authorities , suppliers , forwarders and trading fellowship . Therefore , our Petal Plan has national and international credit for optimizing dispersion time , amongst other consideration " , tell Augusto Solano , CEO of Asocolflores .
The Petal Plan is a computer programme of security and coordination with all the authorities ( ICA , the Colombian Agricultural Institute ; the National Police ; Dian , the National Directorate of Taxes and Customs ; and Supertransporte , the Transport Superintendence ) and the various agent of the logistics strand ( airdrome , port authorities , cargo agencies and airlines , amongst others ) , to ensure mobility , cargo rate of flow , and foreclose illegal action .
One of the most important challenges for flower exporters is to cater with calibre and seasonableness to yard of outside clients . The Petal Plan allow them to guarantee phytosanitary condition , certificate , promptness , and lightsomeness as demanded by the different countries to which they export .
" The donation of each participant in the logistics chain ( amongst them Avianca Cargo , in evolve this programme ) is necessary and of great value for the realization of Flowers of Colombia around the world " , Solano commented .
" Here , at Avianca Cargo , we have build a relationship of more than 52 years of commitment and dedication , which has led us to become a strategic mate of the Colombian floriculture . This sphere not only parades throughout the world the sweetheart and lineament of our bloom , but it also drives the societal and economical developing of G of families . During Valentine´s , we duplicate our flower transportation electrical capacity maintaining our highest standards to insure that flowers pass on their destination on time and in excellent condition . This is how we put up to the joint campaign with Asocolflores , Procolombia , and other master actors of the logistics chemical chain so that Colombia transcends borders " , say Diogo Elias , Senior VP of Avianca Cargo .
Between January and February 2024 , 59,000 ton of cut flowers were export from Colombia for this celebration , a growth of 13 % compare to the same period of 2023 . 92 % of which was delight by breeze from the El Dorado Airport in Bogota and the Jose Maria Cordova drome in Rio Negro , Antioquia . The remain 8 % was ship by ocean from the ports of Santa Marta , Buenaventura , Cartagena , Barranquilla and Turbo .
During Valentine´s 2024 , the Colombian flower exported mostly red rose ( 19 % ) . Nevertheless , for this celebration other mintage were also in gamy demand , such as carnations ( 16 % ) , chrysanthemums ( 13 % ) , hydrangeas ( 7 % ) and alstroemeria ( 6 % ) , as well as many others of the 60 flower coinage that we have in our body politic .
The master terminus for Valentine´s 2024 was the United States , a nation with around 76 % of the shipment . Notwithstanding , during this celebration the Colombian flower also reached other area such as the United Kingdom ( 5 % ) , Canada ( 3 % ) , the Netherlands ( 3 % ) and Japan ( 3 % ) , to cite just a few of the 100 countries to which we export this intersection .
Much of the success and locating of Flowers of Colombia during this time of year as well as throughout the year , goes bridge player in hand with the promotion and positioning strategies of the Colombian flower in different market . According to Solano , " the support of ProColombia through business encounter and presentation as part of their international activity , have contributed to the growth of flower exports to different countries " .
For more information : Asocolfloreswww.asocolflores.org
