A platform that serves as a channel between Ecuadorian flower farms and the European consumer . This was the imagination of a German - Ecuadorian family and after three years of enquiry , discussion and preparedness they established a stinger flower trade program named Fresh - type O - Fair in May 2018 and last month , they opened it to the universal public . " We are now enabling Ecuadorian farm to sell directly to Germany and the UK , but in the near future , we are eager to offer South American edit out flowers to customers all over Europe " , says Denise Morgan of the company .
chief operating officer Esteban Munoz at Nevado Roses in Ecuador .
What is wise - o - Fair?Fresh - o - Fair serves as a channel for the direct and sustainable craft of fresh cut flower directly from the South American farm to Europe . " We want to be a shaft to embrace the unmediated contact lens between the European florist and the Ecuadorian sodbuster . We help the farms manage their client service and we help the florist with the meaning of products as well as with the international payment " , says Morgan .
Currently , the political program offers a wide range of flowers , including roses , summertime flowers , tropic and preserved pink wine . " Of blush wine alone , we count over 200 varieties . " 17 Ecuadorian flower farm link so far . " These are some of the good blossom farm in Ecuador . They have been eager to take this enterprisingness and patronise us from the beginning . "
Every week , a direct flight go from Ecuador to Germany , where the flower boxes are cleared by Fresh - group O - Fair , and DHL Express handles the " last mile " logistics for them . " In this way , we understate delivery fourth dimension , it just takes 4 days for the flower to go far from the farm to the client . "
benefit for the growerBetter reply to the changing demands and selling mathematical product at price that are fairish , both to them and to the European florist , are according to Morgan the principal benefits for the growers using this weapons platform . " We empower the farms and enable them to have direct contact with their customers and the transparence we are pushing for , will aid the farms to channel their production much good . At the same prison term , florist shop will apprise more where their flowers come from . "
On top of that , the agriculturalist does not have to worry about the transport to the customer . " The job of the flower farm end when the efflorescence box are handed in at the drome . Here Fresh - o - Fair take tending of the labeling and the coordination of the consignment . The flower boxes take flight from Ecuador to Germany , where they are clear by us , and DHL Express takes care of cargo ships and delivering to the client , minimizing pitch meter .
benefit for the buyerAlso for florists , say through reinvigorated - o - Fair has benefits . " It means receive better quality flowers , instantly from the farm , and therefore a fresher ware . By ordering from the farms you’re able to decide not only which precise variety you get , but also from which farm on the button your flowers are coming from . Through the weapons platform , a florist can have a direct middleman to the farm , have sex its exact location and have a list of all their enfranchisement . Flowers arrive directly to the florist business , without having to pick it up anywhere . For larger order , of course , a pick up at the close airport is also potential . And , most significantly , thanks to this direct approaching the whole value chain has at the oddment a lower environmental impact . "
distribute the Bible on South American flowersBesides being a platform and assist as a transmission channel between the farm and the consumer , overbold - atomic number 8 - Fair also wants to inform the end consumer . " We want that more information reach the death consumer through their florist , we desire everyone to understand the intact living cycle per second of a flower and comes to appreciate it . " They try out to achieve this by write blogs and social networks to help farms to put across and show themselves to the world . " We want to empower the farm to get to and sympathise their own grocery and how important they are in the integral chain . We need that the world gets a glimpse of this production process and of everyone involved in it . "
Future aimsWith the launch of this platform , the object of the Fresh - o - clean team have not been fulfilled - they have many plan in the pipeline
In the little - term , for model , they are eager to farm and be able-bodied to offer South American cold shoulder flowers all over Europe . " We want customers to appreciate and accrue in love with South American flowers . "
In the mid - term , they target to follow up their stock of Artificial Intelligence algorithms for the reduction of shipping time , on one side of the value Ernst Boris Chain , and on the other side , they require to implement these algorithmic rule for the ontogeny of smart agriculture tools for the farms . A tourism undertaking for guided visit to the farms is also on their agenda .
In the long - full term , they need to re - evaluate the entire economic value chain of this market and achieve a meaning reduction of its overall environmental encroachment . " In promotional material for illustration , we see many chance to make it more environmentally friendly . "
They also expect that more farm will see the benefit of uniting as a neighborhood through bracing - oxygen - funfair . " In the futurity we would like more farms to join us , not only Ecuadorian producer but from all South America . In the meantime , we are also looking forward to integrate small local producer and cooperatives and invest them to trade their products right away . This process will take some sentence as we need to help them attain the expected market quality and help them invite crucial certification like Fair Trade . "
For more informationFresh - o - FairDenise MorganEmail:[email protected]www.fresh - oxygen - fair.com
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