Corona had a major impact on flower gardening in 2020 . The industry has not been dead and is pass away through a particularly rudimentary passage . GROW look back with Steven van Schilfgaarde , but mostly to the future tense .
To many , 2020 is the year of corona discharge . However , is n’t it also the year that Royal FloraHolland ’s strategy was further roll out ? " Our industry show its very good side last twelvemonth . I ’m therefore highly proud of the strong resiliency shown by the industry . Every agriculturist or trader experienced the crisis differently as it impacted each company in a unique path . The corona crisis makes it copiously percipient that the world around us is vary . drift we already saw descend are continuing at a rapid pace . The sphere is digitising and internationalising . We ’re seeing more and more integration , not only in the diligence , but also with gaze to output . We ’re also see an increasing demand for sustainable mathematical product . We ’re respond to this with our scheme , which was already in the word of mouth . We were able-bodied to iron forward in 2020 , thanks to our sound financial position at the outset of the crisis . "
Necessity"The company is developing our market place into a digital B2B platform , where customers can conduct both auction bridge and unmediated trade . We are also have raw flesh of service possible through this platform . I ’m convinced this is the right course for us . Nonetheless , I go forward to receive questions about whether it ’s really necessary and whether everything has to occur so quickly . Some growers ask me right off the bat whether it ’s actually even profit them . My result is a resounding ' yes ' . Digitisation is no longer something we can ignore . I ’m convinced that it ’s better for growers and buyers to develop our own floriculture chopine together , rather than leave behind it to other party within or outside the floriculture market . Floriday will ensure that we can preserve this powerful market place together . We combine provision and demand in one place , thereby ensuring optimal pricing . Our co-op was in the beginning formed for this reason and stay our end . We will soon be capable to use our political program to offer new religious service which will benefit all growers and buyers . It does n’t matter whether you ’re large or small , local or international . By doing what we do best - facilitating orders , payments and deliveries - our customers can focus on what they ’re estimable at . Together , we ’ll optimise the integral floriculture mountain chain and we ’ll stay inviolable and muscular . "
Future - proof floriculture"We ca n’t take our foot off the catalyst if we want to make this a reality . Almost everyone is currently 100 % Digital . Our priority for this yr is nationally auctioning using smart logistics . This is made potential by our joint speculation Floriway . external customer can now also pay with dollars in Floriday . This year , cultivator are guide a significant stair in the field of environmental certificate as well . I realise that this has import for the direction of the field and for our vendee . This is more achievable for some than for others , but it ’s never easy . Fortunately , no one has to do it alone . My ambition is for us to help oneself one another to reach our usual goal : a future - proof floriculture diligence . I call on everyone to participate , because we are smarter and better together . After all , together we can do more at less cost than if we each manoeuver on our own . "
For more information : Royal FloraHollandwww.royalfloraholland.com
