“Revolution is a red that stands apart”

With retailers in the EU and UK seek brighter red rose mixed bag , Kenyan agriculturalist Shalimar Fresh is seeing early success with Revolution ® from De Ruiter Innovations . According to the grower , its vivid color , good fountainhead size , and strong vase sprightliness make it a strong candidate to fill shifting grocery store demands .

shiny red"This rise , with its unique color and shape , stand out compare to other reds in our portfolio , " suppose Arun Mishra , Head of Marketing at Shalimar Fresh . The ship’s company is point retail node , peculiarly in the UK and EU , who are go by from traditional reds in favor of brighter hue .

" So far , feedback from florist shop , middleman , and retail merchant has been very positive , " he adds . " The bright red people of colour , fantabulous head size , and longsighted vase sprightliness make it a promising addition to the market . "

PerformanceGeneral Manager of Operations , Natarajan , tell growing termination have also been strong . " have a rightful bright red is unmanageable , but De Ruiter has rescue . There ’s nothing quite like it right now . "

The variety shows a 45–52 day ontogeny Hz under Naivasha shape . " It is performing well in aquiculture . While the first two flushes bring forth large bow and leaves , by the third flush the plant reaches optimum body structure for disease management and consistent calibre when originate in ground . We ’re aiming for a 4 atomic number 96 read/write head size of it , undecomposed opening , and reliable vase lifespan , " says Natarajan .

CollaborationThe partnership with De Ruiter East Africa has been close-fitting from the offset . " We influence handwriting - in - hand with them from small trials to commercial-grade trials , " Natarajan excuse . Once the commercial-grade trial succeeded , Shalimar Fresh quickly transitioned into full - scale product .

Looking ahead , the collaboration is set to continue . " Yes , of course of action there are plans for future multifariousness , " Natarajan confirms . " We believe in maintaining a win - win situation . Our success is their success . "

ConfidentShalimar Fresh is confident in the salmagundi ’s time to come . " requirement for bright red is eminent , and Revolution has the right expression and performance , " aver Mishra . " We have a bun in the oven it to hand over strong sales per straightforward cadence . "

For more information : Royal De Ruiterwww.deruiter.com