Polish florist shop are ambitious , they desire to improve their professional skills , espouse international trends and be able-bodied to determine their clients . The blossom business is not one of the well-situated one , there are still many problem , obstacles and thing that should be changed or improve . That is why running a floristic stage business in Poland is still a challenge .
by Agnieszka MurawskaPolish florists are not fully satisfied with the current human body of their sector . Many of them say that the efflorescence sector in Poland is not confirm them . florist shop often mention the important problem they look within the most of import part of the flower concatenation : sweeping markets and middleman who are selling flowers , plants and ready arrangement immediately to the end customers . Therefore the majority of Polish florists are complaining that wholesale markets are in fact vie with them alternatively of supporting and supplying them . Many blossom shop owner quetch , that secret people are appropriate to corrupt flowers directly at the sweeping food market . This agency “ stylists ” and “ florists ” without file companies , who decorate event ( mainly weddings ) are buy flowers at the wholesale price . This is unfair towards all those who are running a regular business enterprise , paying taxes and debar the price of launch the flower shop , studio or shop . This is spoiling the deal as the consumer get lower Leontyne Price ( without VAT ) and later demand such prices at regular flower shops .
The road to success is not a path paved with flowersPolish clients enjoy bloom but are still extremely price sensitive ( often a rear problem in the questionnaire ) . Some of them “ want plenty for peanut vine ” or buy now at the wholesale markets and at wholesalers . They even buy flowers themselves for special event like weddings . Many florists underline the role of trade organisation which should shape jobber and wholesale markets to deal the ware to record companies only . This would solve the trouble of case-by-case clients buying at wholesale price , create the gray zona and an unhealthful competition .
Generally florists admit , that clients can be divide into two groups . Those buying punk flowers mostly from supermarkets or less skilled florist shop ( who contend with low terms ) and who therefore can afford flowers for own use more often than only twice a year . And clients who will inspect a well - known professional flower shop on a regular fundament to buy mellow caliber product , fashionable arrangements and fragrance .
character and priceOther job raise by respondents of the survey , is quality and price of flowers . Florists kvetch that flower provided by importer and producers are not always of good quality . There are also opinions that in many vitrine the suppliers or else of lowering the price of older flowers , intentionally sells them in regular price . In line to that , many respondents acknowledge that often the caliber of flowers being sold at supermarkets is increase and the Leontyne Price is very attractive . This results in a weird situation : the sweeping grocery store and wholesalers are offer more expensive flowers than supermarkets . It happens that the quality of flowers in supermarket is salutary than that offer by professional supplier . Obviously , such place does n’t help professional person to stay on competitive .
The positive role of supermarkets : thanks to the cheaper offer Polish consumers are starting to apply more flowers on a daily or weekly basis . The improving quality of flush sold in chain stores increase the bit of guest who want to buy flowers there .
From 10 February till the remainder of March 2020 the Agricultural Section of the Embassy conducted an online flower survey for the Polish florists . The aim of the sight was to gather knowledge about the current efflorescence market seen from the florists perspective . The whole report ( in English ) can bedownloaded from here .
Professional educationFinally , the respondents emphasise the importance of professional education and that it needs to be improve . At nowadays there are only a few secret schoolhouse and 3 university provide floristic education .
New trendsAnother very positive movement that can help the flower job nowadays is the trend for heap industrial plant and rude ornament . This institute a bigger turnover in flora sales in many bloom shops . Clients are increasingly aware of clime alteration and are looking for more eco - well-disposed alternatives for shortened efflorescence . This is the way flower shop should take . sell pot plant for terraces , unripe walls or industrial plant lease for office spaces is more and more democratic in Poland .
Poles have many occasions for giving flowers as presents ( name years , birthdays , planetary house warming parties , marriage ceremony , funeral etc . ) . The trend of giving prime is changing though . Many of those occasions are vanishing in the floral calendar . They are taken over by supermarkets and their ( cheaper ) offer of presents or are being replaced by other trends like Polymonium caeruleum van-bruntiae collections ( animals , kids and poor or elderly masses ) or buy vino or chocolates ‘ instead of flower ’ . Still the tradition of buy flowers for own use is not very unattackable .
florist comment , that two occasions : wedding party ( decorating the effect ) and funerals are develop well . There is a growing tendency to specialize in those . Funerals are very good flowered moments , as traditionally in Poland flower are brought as the last accolade to the departed . Also wedding ceremony ornament are have practiced time as many clients are seem for attractive decorations and are unforced to spend more money on those . Flowers do n’t separate ; they show - flower promotionPolish florists underline the motivation for further prime promotion among clients .
They want to actively “ fight ” against the negative trend of giving something else alternatively of flowers . Also in this segment ramification organizations are seen as those which should initiate and lead blossom supporting campaigns . For many florists The Netherlands is a great role model for develop Polish floristry and the whole flower sector . It is strongly visible not only in the voice of the flower store , but also in promotional and sale flowered activities realized in Poland .
Polish consumers are definitely open to new peak diversity , new trends , original musical theme they see in other land , on Internet or in mark medium and they gestate to find that at their florists . Luckily both sides : client and florists are looking in the same direction .
Source : www.agroberichtenbuitenland.nl
