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Ray C. Anderson’sMid - Course Correction , to begin with issue 20 years ago , became the definitive case study for sustainable commercial enterprise . Now in full updated and expanded for the twenty - first century , Mid - Course Correction Revisitedincludes new chapter penned by Anderson ’s grandson , John A. Lanier .

The chase is an excerpt fromMid - Course Correction Revisitedby Ray Anderson & John Lanier . It has been conform for the vane .

I have this genial picture of a mountain that is high than Everest . It rises steeply out of a jungle that surrounds it . Most of us , people and company , are fall behind and drift around in that jungle , and do n’t hump the mountain exists at all .

mountain

Rather , we are preoccupy with the threatening , competitive “ animals ” all around us . A few have sensed the upward side of the raft ’s foothills under their feet . Still fewer have decided to espouse the upward slope to see where it leads . And a very few are far enough along to have had a glimpse of the mountain through the leaves of the trees , to realize what looms beforehand and above .

Very few indeed have set their eyes and wills on the summit.

What will the view from there , from the vantage point in time of sustainability , be like ? I believe it will be wondrous beyond description , and I trust to see it before I conk . I also hope others , still turn a loss in the jungle or just becoming witting of the upward slope , even set about to explore it , will listen our call of joyfulness through the foliage and rush ahead to take after our track , someday before long to connect us at the top ( or substantially yet outwit us there).There ’s way there for everyone , and certainly anyone headed in that instruction welcomes the companionship , as we attempt to create the prototypical company of the twenty - first C , of the next industrial rotation .

About the authors

Ray C. Andersonwas founder and chairwoman of Interface , Inc. , one of the world ’s leading carpeting and flooring producers . His story is now legend : Anderson had a “ spear in the chest ” epiphany when he first read Paul Hawken’sThe Ecology of Commerce , pep up him to inspire his occupation in pursuit of environmental sustainability . In doing so , he proved that business sector can indeed “ do well by doing goodness . ”The Georgia - base Interface has been rate number one in a GlobeScan survey of sustainability experts , and the company has continued to be an environmental leader even after Anderson ’s death in 2011 .

John A. Lanierjoined the Ray C. Anderson Foundation as executive director in May 2013 to set ahead the bequest of Ray , his grandfather . He is chair of the board of directors for Southface , the southeast ’s non-profit-making leader in the promotional material of sustainable homes , workplaces , and communities through education , enquiry , advocacy , and technical assistance .

Doing Well By Doing Good

The Evolution of Earth , Humans , and Our Natural Resources

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