" It seems that the expo will be bigger again , despite all the current challenges in the market , " says Dick van Raamsdonk , General Director of HPP Exhibitions , when talking about the upcoming IFTEX in Nairobi , Kenya , in June ( 4 - 6 ) . " The fair ’s maturation is mainly due to the increase number of exhibiting growers . We are well-chosen to see this growth as it reconfirm that the IFTEX is a unfeigned grower - emptor show . It has always been our goal to add emptor and suppliers of flowers together . Everything around it is also significant , but in the end , it ’s about buying and selling cut prime . "
Dick van Raamsdonk at IFTEX 2023.Click herefor the FloralDaily photo report of IFTEX 2023 .
Challenges lead to a search for fresh marketsVan Raamsdonk emphasizes that Kenyan grower are facing significant challenges , such as strict European requirements for the consequence of Kenyan blossom . " Kenyan cultivator are quite concerned as it will have consequences for their growth and their position in this market . This developing thrust them to expect for Modern marketplace . An expo like IFTEX plays a crucial role in this process , as this show is not only about discovering other types of blossom but also about discovering Modern mart . Moreover , it will also lead to more direct deal . "
So , there is uncertainty among Kenyan agriculturist . " Entrepreneurs and specially manufacturer dislike uncertainty . Currently , they know which type and varieties are in requirement in Europe . However , if they export to another market , they must weigh the preferences of that market , which may influence the growers ' assortment . That ’s where the IFTEX carnival comes in , uncertainness will become one of the independent discussion subject during this year ’s edition . This exposition is ideal for anyone who wants to learn more about the Kenyan bloom market . Nowadays , this is in particular interesting as we survive in turbulent times . Today ’s turmoil leads , for example , to decreased flower intake in sure markets . In addition , there is competition from the Chinese flower sector , which started to actively produce for their local market , but also started export . Furthermore , it must be withdraw into account that younger generations take a dissimilar stance towards flush . For instance , I read in the newspaper that Generation Z prefers to buy more expensive plastic flowers that last longer . Moreover , the entire market for emasculated flowers ( from production to sales agreement ) is influenced by various developments that are relate to sustainability and CO2 emissions . Ultimately , IFTEX is a part of the total production chain ; as an expo , we need to attract new buyers . If more agriculturist are exhibiting , it is also more interesting for suppliers to chew the fat this funfair .
More growers and more diversityHowever , Van Raamsdonk does not think that the current developments are the reasonableness for the increase number of cultivator at the fair . " I cerebrate it mainly has to do with the growth of private raiser . Small cultivator used to sell flowers to their larger counterparts , who then exported the flowers to them . These little growers have maturate and need to export themselves so that they earn more from it . This is an interesting development because the more growers there are , the more interesting the exhibition will be for vendee . I carry that we will have about 180 exhibitor this yr ; last twelvemonth , there were about 165 . "
In increase , he finds that the increasing number of participating growers is also the result of increase diverseness . " Last class , the diversity of flowers on display was telling . You almost had to search for the roses , whereas roses used to dominate the fair . " This course has retain and has intensify . This also has to do with the ongoing trend of creating bouquets on - site , which requires more dissimilar flower types . This stand for that raiser who grow flower in the open field can also ply flowers for bouquets . As a result , they have more craft , and that is also one of the rationality why growers are increasingly exhibit at the show . This trend has also lead to unexampled agriculturalist , which is interesting for buyers because they are more and more looking for different prime type . "
IFTEX 2024This year , IFTEX will once again take berth from Tuesday to Thursday . There ’s a specific rationality for this : " Our enquiry prove that trade fairs should take place in the centre of the workweek , as people desire to be at home during the weekend . The carnival is grow bigger this year , and therefore we are expanding the exposition country with a bombastic temporary accommodation outdoors . That will surely await beautiful . " In summation , there are also event alongside the fair . " Before the honest start , there is a league with growers and other direct stakeholder , this conference is sphere - focalize and has sustainability as its musical theme . On the second twenty-four hours of the exhibition , there is a social gathering where people can web while savour bite and drinks . " However , Van Raamsdonk punctuate that the focussing is not on these additional activities . " A good show does not need side activity because its visitors are occupied with the show . " finally , it ’s about bestow buyers and growers together . I cogitate it ’s going to be a good sightly again . At the bazaar , one can collect a lot of information in a short prison term . And since we dwell in turbulent times and selective information change quickly , I recall this fair has become even more crucial than it already was . "
For more info : Dick van RaamsdonkHPP Worldwidewww.hppexhibitions.com
IFTEXwww.iftex.org
