“ We expect a lot of last - minute orders , not much is happening yet , ” says John Hardcastle , Owner of Bloomfield Wholesale Florist Ltd , who has been trading at New Covent Garden Flower Market for over a decade . Mother ’s Day is tight approaching ( this twelvemonth , it fall on March 27 in the UK ) , but it seems as if customers are a bit conservative in the run - up to the festivity . “ We aboveboard did n’t know what to wait , ” he continues . “ A passel is going on right now that is affecting consumers ’ spending riding habit . ”
From Valentine ’s to Mother’sA major gene was the last Valentine ’s Day . consort to John , prices on February 14th were higher than usual , so consumers will cerebrate double before place an society . “ Valentine ’s was so expensive that some multitude refrained from identify pre - orders . commonly , we ’d have a book full of orders , and we ’d be more unionized . Then , all of a sudden , we get lots of last - minute order . ”
John Hardcastle
Yet , that does n’t think that Mother ’s Day is endure to be dissatisfactory . This is mainly because of the difference between business during Valentine ’s and Mother ’s Day . “ Valentine ’s is more about scoring the beneficial quality flowers , the higher note value mathematical product so to say . On the other manus , Mother ’s Day is focused on a just note value for money . ” That ’s why , allot to John , the most pop items this Mother ’s Day are spring flowers , and tulip , that John consequence from the Netherlands , and South America .
Challenges and low pricesAs Mother ’s Day approach , however , transfer challenges do n’t seem to slow down down . “ We have had some delays because of issues with train in the UK , ” John remarks . At the same time , there are also global logistics challenges , which John says are not lead to affect him for this Mother ’s Day . “ There ’s extra cost for transport , but it ’s not really pain us at the mo , because prices are kind of low anyway at the consequence . ”
That aside , because of the current economical uncertainty , sales are not extend to be the same as last year . “ As an industry , we wo n’t be able to overtake up with last year ’s Mother ’s Day at all . The industry in general speaking has been struggling this twelvemonth . ”
© FloralDaily.com/Andrea Di Pastena
