This September , the Society of American Florists will host SAF Phoenix 2023 , the organisation ’s 138th annual convention , at the Westin Kierland Resort & Spa in Scottsdale , Arizona . The 3 - day event will take place Sept 6 - 9 and focalize on helping occupation owners respond and conform to the grow rising prices and economic doubtfulness dominating today ’s surroundings .
The 23 education sessions and shop are design to aid florists understand business organisation trends , happen increment opportunities , increase profitability , stick around onwards of maturation in engineering , and inspire squad phallus . SAF is also introduce the 2024 Floral Trends Forecast to help industry professionals tap into customers ' wants and trade more . New features , such as a tour of progressive retailers and an expanded Supplier Expo , will exalt and keep attendees connected .
" SAF has put together a astral lineup of education sessions that include topics like using artificial intelligence , marketing automation , succession planning , and more — all topics that floral business organisation owners and their teams need to drive emergence in today ’s marketplace , " sound out SAF President Michelle Castellano Keeler , AAF , of Mellano & Company .
Get InspiredNew this year , the conventionalism offers a behind - the - view expect at progressive floral retail businesses in the Phoenix area . Floral professional can take note , snatch up scene , ask inquiry , and get ahead valuable insight into the operational strategies these progressive shop use .
The convention also boast the54th annual Sylvia Cup Competition — the longest - running , live interior floral design competition , theOutstanding Varieties Competition , where growers from around the world showcase their best variety and aSupplier Expofor attender to see the tardy products and services from rafts of trafficker .
Make ConnectionsSAF Phoenix 2023 offers plenty of opportunities to web and meet at SAF President ’s Welcome Party host by SAF President Michelle Castellano Keeler , AAF ; the First Timers Reception for those who are new to the convention , the Next Gen Reception for flowered professionals 45 years older and younger , and the SAFPAC party , where flowered professional will have sport and raise money for SAF ’s political action investment firm .
stay put InformedKate Penn , SAF chief operating officer , will give up off the convention with the " State of the Industry " address , detail the high and lows of the preceding year , challenge and opportunities going into 2024 , and what SAF is doing to deal those issues .
During the 2024 Flower Trends Forecast , Talmage McLaurin , AIFD of Esmeralda Farms , will share his forecast and reveal eight tendency to help florists better knock into today ’s consumer and sell more . McLaurin ’s forecasts – inspired by home décor , fashion , florists , and other professional forecasters such as Pantone , The Trend Bible , and more – have been informing the industriousness for more than three decades .
The education Roger Sessions will cover a chain of topics that accrue under four learning tracks :
In the growth and lucrativeness track , sessions include :
In the operation and strategy track , sessions let in :
In the team development track , session include :
In the trends give chase , Roger Huntington Sessions include :
" I attribute a pile of our business organisation outgrowth to take care SAF ’s convention , " says Jen Barnard , AAF , of Tillie ’s Flower Shop in Wichita , Kansas . " It helps me stay beforehand of the plot . deserving every penny and every minute spent ! "
For information on registering , and to see the schedule , click here .
For more information : SAFsafnow.org
