Even though COVID-19 created , and maybe still creates , ruffianly times for many companies , it also offered companies new insights and opportunity . California Orchid greenhouse Westerlay Orchids , for model , give away their ecommerce ’s voltage . They had not used ecommerce as a channel to get hold of its customer before and will now further blow up it in the coming months . They evenhired an Ecommerce Specialist , Grace Hannato do so .
Grace Hanna
Rapid shift key to online salesThe shift to online sale was made rapidly , explain Grace Hanna . " The dislocation of the brick and howitzer supply chain , do by the COVID-19 pandemic , left Westerlay without a marketplace mightily before Easter and Mother ’s Day . so as to get the industrial plant to the customer , they had to pivot aside from its current focal point and adapt to the newfangled normal . " This is how theboxoforchids.comwebsite was born . "
reach customers directlyUsing this fresh website as a peter , they were capable to reach out to their customer directly . On top of that , the website also facilitate their 100,000 Orchids Challenge . Besides selling the flowers , Westerlay Orchids also donated one thousand of plants to frontline health care prole in their residential area .
Importance of secondary gross revenue channelFortunately , their brick and howitzer retail market has recovered , but according to Hanna , this experience demonstrated how worthful a secondary sales channel can be and propose new insights into ecommerce ’s potential difference for make our customers flat . " In this way , ecommerce represents both an effective path to acquire resilience to grocery store changes and an opportunity to follow up on newfangled sales when used alongside our existing retail strategies . "
Coming monthsIn the coming month , they will be expanding their ecommerce functioning as they prioritize website development and increase their brand ’s presence online . " The goal of this phase in our ecommerce development is to bid our customers a seamless buying experience and to achieve out to young customers bet for high quality and on - trend orchids for their homes and workplaces . "
How was the year so far for Westerlay?Hanna : " Like many businesses , this year has presented new and unexpected challenge for Westerlay Orchids . Our team has shown unbelievable resiliency as we encounter an ever shifting landscape painting . This time has also afford us the opportunity to reflect on operational recitation . We have thoroughly reexamine how we conduct commercial enterprise , establish new policies and norms , along with re - investing emotionally into the employees well being . It ’s vitally important that every team phallus is made to feel take guardianship of and provided a safe work environs during these unprecedented times . "
For more selective information : Westerlay Orchids3504 Via Real , Carpinteria , CaliforniaT : 805.684.5411F : 805.684.5414www.westerlayorchids.com
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