Seventeen professionals will be initiate into the American Academy of Floriculture ( AAF ) , and nine professionals will be inducted into Professional Floral Communicators – International ( PFCI ) during the Stars of the Industry Awards Dinner atSAF Phoenix 2023 , the Society of American Florists ’ 138th Annual Convention . “We are very unrestrained about our astonishing class of AAF and PFCI inductee this class , ” says Carol Caggiano , AAF , AIFD , PFCI . “ They represent all segments of our industry , and we could n’t be prouder of each and every one of them . To be recognized for excellency by your peers is a great achievement , and to fall in the ranks of other manufacture professional is a enceinte honor . ”American Academy of FloricultureThe AAF appointment distinguish members as industry leadership for their service to the flowered industry and their residential district . The 2023 inductees have attend to in myriad way , from remodeling greenhouses at a eminent school day to teaching figure classes at assisted sustenance deftness . “Becoming a extremity of AAF means so much to me because my wise man , Jenny Behlings , is AAF and heavily involved in our community and in the flowered manufacture — as well as many other florists I look up to , ” tell Carrie Moore of Jenny ’s Floral in Custer , South Dakota and a 2023 AAF inductee . “ Earning this credential is very motivating — it makes me want to do more , help more , and encourage others to give back to their residential district and the industry . ”The 2023 conscript are :
Each inductee had to meet an extensive lean ofeligibility criteriato showcase their community involvement , as well as keep from other industry phallus . The diligence are vet by SAF’sAwards Committee . Professional Floral Communicators – InternationalProfessional Floral Communicators – International is the service mark of the floral industry ’s finest flowered educators . “I’m emotional to talk about our industry with others and know that the certificate will help oneself me pursue this love professionally , ” says Robbyn Repp , AAF of Petal To The Metal Flowers in North Bend , Oregon , and a 2023 PFCI inductee . “ I ’m over - the - moon honored and worked up to move forward with the noesis and passion I ’ve learned to be able to share and teach others . ”The 2023 inductee are :
Each phallus of PFCI has test , through their education and experience , their ability to speak authoritatively about topic pertinent to the floral industriousness . On local , regional , interior , and international stages , PFCI member have presented educational programs to floral professionals on topics roam from purpose and care and handling to floral industry trends and profitability . PFCI applicants are vet by SAF ’s PFCIBoard of Trusteesforpresentation , publication , and leading experience . prospect must submit a television of a bouncy intro to attest their communication attainment .
For more information : SAFsafnow.org
