" I have true respect for the California floral industry , having worked within it for the past 26 old age . I look many of you among my acquaintance , and mentors , and I have always been inspired by the grit and competitiveness I have seen from my industry co-worker .
travel the country and the world on various flower foreign mission , I have originate to recognize that passion runs late in our Floriculture Industry worldwide . I have visited farm , distributor , air and ground carriers , and flower shop class in 19 countries across 5 continents these retiring few geezerhood , and the hard work at each level of the floral provision string is manifest in all these visits . The rewards of the oeuvre come in the mannequin of smiles , greetings , and lovingness not only amongst the rigorous - knit companies we grease one’s palms and sell from , but right down the chain to the remainder floral consumer . Our capital industry traffics in positive emotions , and filmy enjoyability .
CalFlowers , primitively nicknamed NorCal , was founded in 1941 as a coalition of bloom farmers needing to get their boxes efficiently to SFO airport , and to leverage their merchant vessels volumes to fix good airway rates . Today ’s California floral industry echoes that grouping of community - minded , favorable competition . Today and onward , we plan to maintain our community spirit and , as my fellow CalFlowers directors have often heard me say , “ Leverage our resource for the welfare of our member . ” CalFlowers ’ laminitis would be lofty to see how the Association now supports so many industry stakeholders including television system programing , Memorial Day flower , AFE research , student scholarships , DoS and national floral associations , and market enquiry opening . We host the ever - pop California Floral Convention ( Fun ‘ N Sun ) . We have close to a thousand members across 48 states . We will continue to cater reinforcement for our legion affiliates and enthusiastically seek opportunities to collaborate on authoritative manufacture issues such as with the Floral Industry Summit exploring how to increase white plague in the United States .
I require to thank the CalFlowers board and its extremity for swear me with this attitude , and I require to countenance all CalFlowers stakeholders eff that we are going to exert our efforts and resources to help all segment of our great industriousness thrive .
Together , let ’s roll up our shirtsleeves and work to secure that more Americans revel more flowers more often . "
For more information : CalFlowers[email protected]www.cafgs.org
