At the LiveTrends manufactory , they produce 400 collections of cosmetic pots every twelvemonth . They also review 80 per centum of their collections to keep providing the market with new concepts . This untried design company started just five old age ago with three employees and increased apace . Now the company has over 200 employees . Time to baby-sit and chat with CEO Bisser Georgiev .
Bisser Georgiev at the PMA
A plant life as art“Our mission is to change how live décor is designed , bring on and enjoyed by people worldwide . We see gardening not as a commodity , but as an especial innovation resort area . After all , we are in the household manner stage business . Besides offering inspirational small-arm of live artistic creation that contribute joyousness to thousands of mass , our goal is to guarantee achiever at home by offering top-notch low - upkeep works . Our company has a raft of immature , enthusiastic hoi polloi , and we draw our passion and idea from all of them . The average age of our employee is 29 and our six full - prison term designers are always looking for exceptional thing to launch . We seem at a flora as artistic creation ” , says Georgiev . For object lesson , they gave a twist to Easter . “ alternatively of turning everything in yellow , they combined the course with pixeled images on pots . ”
Crochet Cottontail
Tribal marketing“In the past times , we based our collecting on demographic , but now we do n’t do that anymore . Now , we do Tribal Marketing . This mean that instead of go after income , age or education , we go after certain communities ( or tribes ) . These days people identify themselves more freely with their lifestyles , and not with the classic norms of demographics . We have an internal forecasting squad that predict the trends 18 months in advance . At the minute we have three tribes : Minimalist , Curator and Trendsetter . The Minimalist has a dim and ashen melodic theme , Curator combines nature styles and Trendsetter is a minute crazy , it is someone who always want to change according to current style . ”
Minimalist
For the different season , LiveTrends introduced limited collections . For Mothers ’ 24-hour interval they have Relax and Trend and for Valentine ’s Day they even have four themes : Universal Language , Love Reconstruction , Elemental Love and Scandinavia Love .
Reverie
Mass marketLiveTrends operates like a high - destruction mode house . Their focus is 100 % on the consumer and what she will require 18 month from now . The design and assembly are done in - house , but the production of hardgoods and bouncy goods is done all over the earth . Currently LiveTrends source its exclusively designed product from 18 dissimilar countries . Mastering this complex , world supply chain is accomplished via special partnerships around the world . After yield , all products are put together in the US . In 2017 the company was honored to be # 256 in the 2017 Inc. 500 list of Fastest - Growing Businesses in the United States . “ Our big advantage is that we have the power to produce unfeignedly unique , hand - crafted product for the mass grocery and for a aggregative market price . Our goal is to render gleeful living production to every home and every federal agency , affordable to everyone . This way we can reach 220,000 consumer homes per week . ”
Endearment
Currently LiveTrends is being distributed at over 15,000 retail store in the US , Canada and India . The caller is also look for partnership in Europe and Asia .
By Your Side
For more informationLiveTrendsGisser GeorgievEmail:[email protected]www.livetrendsdesign.com
© FloralDaily.com/Elita Vellekoop
